To become a leading provider of advanced light sources and laser technology, in the Canadian and global markets, to spur the fast-growth of its customers in emerging application fields such as:

1. Metrology (laser ranging, laser spectroscopy, laser probing), and
2. Material processing (ablation, marking, engraving, welding, cutting, sintering, and curing)

by

1. Providing quality DPSS laser products and accessories to fulfill the specified needs of its customers,
2. Providing the highest product value in the global market,
3. Becoming an enabling force in the industry,
4. Positioning products at a competitive price point for fast deployment in the Canadian and global markets,
5. Becoming a known player ( > 4% ) of the global market of OEM lasers by 2010, and
6. Reaching sales of $50M by FY2012.